Heard this expression in a Charles Schwab ad about hidden fees, and it occurs to me that this is as good a name for the consumer products mindset as any, esp. cell phones, credit cards, etc. Sell cheap but hide extra charges everywhere. It's a corollary of the Printer Cheap/Gouge on the Ink Cartridge philosophy. See also They Won't Notice the 13 Oz. Pound change. God, i'm starting to sound like Andy Rooney!