Tom Cambell of Regulator in Durham emailed the following to me, and my reaction was that word-of-mouth can be phrased as Judging a book by its lover. “Came back to the store last evening for the inaugural meeting of an in-store book group. At one point, for some reason, the leader of the group asked the folks how they decided what books to read. No less than 3 out of about 15 folks said they simply got recommendations from sources they had come to trust, and that was all they needed and wanted.”
Still, the job I really want is naming the 'staff' on Car Talk. Their latest best one? Their resident humorist: Odessa Goodone.
Judge a book by its lover is great! Can we steal it for a town-wide book promotion the library is sponsoring during the month of October? People will be encouraged to fill out book review cards and leave them all over town. The shops will put up posters with their favorite books listed. And so on.
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