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At the trade shows, it is such fun to see the connection between authors and booksellers, especially upon meeting the first time. Everything from “I’ve read all of your books” to “I’ve been going to your store since I was a kid.” It’s also neat when authors meet each other: “My son loves your books” to “Would you sign a book for me.” It’s all about bringing the people and the words together. Word-of-mouth is still king.