Tom Cambell of Regulator in Durham emailed the following to me, and my reaction was that word-of-mouth can be phrased as Judging a book by its lover. “Came back to the store last evening for the inaugural meeting of an in-store book group. At one point, for some reason, the leader of the group asked the folks how they decided what books to read. No less than 3 out of about 15 folks said they simply got recommendations from sources they had come to trust, and that was all they needed and wanted.”
Still, the job I really want is naming the 'staff' on Car Talk. Their latest best one? Their resident humorist: Odessa Goodone.